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LALLBLOG14 SEO and Pinterest for 2014

LALLBLOG14 – SEO 2014 & Pinterest March 2014 – Los Angeles California

The Latina Lifestyle Bloggers Collective extended a special invitation to Havi Goffan to give a presentation on “How to Increase Organic Traffic via SEO and Pinterest for 2014” at their 4th National Annual Lifestyle Bloggers Conference – LALLBLOG14.

The conference took place at the LA Mart in Los Angeles, California from March 27th to March 29th, 2014. It was organized by the Latina Lifestyle Bloggers Collective in collaboration with SoCal Lady Bloggers.

Havi Goffan’s presentation was the most tweeted of the #LALLBLOG14 Conference. See the pictures below to find out why!

Nicole Connerley Hughes tweeted right before Havi Goffan's SEO presentation

Nicole Connerley Hughes tweeted right before Havi Goffan’s SEO presentation

The Fourth Annual National Lifestyle Bloggers Conference & Bloggers Junket (#LALLBLOG14) was a two-day, one-track conference focused on business development and growth for bloggers that are focused on “Going Big, or Going Home!”

LALLBLOG 14 Conference Tracks

* Networking for Bloggers in the Social Media Age: Panel discussion with tools, tips, and must do’s to help bloggers grow their blogging network and avoid burning bridges. Panelists: @district2ptco @cassiebetts @moxxe @michelleemails@lyssacurran

* Legal 101 for Bloggers: Rosa Elena Sahugun, one of LA’s leading lawyers, provided #lallblog14 attendees with do’s and don’t’s in contract law.

* How to create a Digital Strategy to Promote and Grow your Blog/Online Business: Panel discussion with John Urquiza, Calvin Lee (@mayhemstudios) and Stacey Kivel.

Calvin Lee, John Urquiza and Stacey Kivel Panel

Calvin Lee, John Urquiza and Stacey Kivel Panel

* Not Just a Blogger: Panel showcasing bloggers that have used their blog as a spring board to further grow their career. Panelists: @MarieDenee (The Curvy Fashionista) @norah_s and @marianthefoodie.

* Maximizing SEO for your Blog/Online Business: Learn world-class SEO knowledge from recent keynote speaker from #EngageMexico and CEO of Target Latino, Havi Goffan. Havi gave a presentation on SEO tactics that need to be considered in 2014 for bloggers to grow their online presence.

* Tax Do’s and Don’t for Bloggers: Workshop from a leading Los Angeles “Enrolled Agent,” which is NOT the same as a regular tax pro, helped bloggers navigate tax law to grow their business

* The Ethics of Blogging: Panel discussion with @mamavation founder @bookieboo, journalist turned blogger@teresagarza, entertainment and lifestyle PR agency founder and radio personality @VesperPR, and Founder and executive director of @DIYgirls and MIT grad, @LuzRivas.

Havi Goffan in action at #LALLBLOG14

Havi Goffan in action at #LALLBLOG14

A look at the number of online Hispanic search demographics at SEO presentation by Havi Goffan

A look at the number of online Hispanic search demographics

Percentage of users who click on organic search results

Percentage of users who click on organic search results

SEO Tips for 2014 - Understanding Hummingbird - Tweet by Norah Salazar

SEO Tips for 2014 – Understanding Hummingbird

Havi Goffan interacting with her audience as is her usual style

Havi Goffan interacting with her audience as is her usual style

Havi's Top 5 Pinterest Tips for Beginners in the Importance of Pinterest on Site Traffic | ReTweet by Elizabeth Peterson

Havi’s Top 5 Pinterest Tips for Beginners in the Importance of Pinterest on Site Traffic

The importance of quality content for Link Earning | Havi Goffan SEO presentation at LALLBLOG14

The importance of quality content for Link Earning

@TargetLatino says no more Link Building! It's time for Link Earning! Tweet by @District2.Co at #LALLBLOG14

@TargetLatino says no more Link Building! It’s time for Link Earning!

Havi Goffan gets her point across: NO keyword stuffing!

Havi Goffan gets her point across: NO keyword stuffing!

Probably the most tweeted slide of #LALLBLOG14 Knowledge Graph Gosling. A great way to learn about SEO markup.

Probably the most tweeted slide of #LALLBLOG14 Knowledge Graph Gosling. A great way to learn about SEO markup.

Her SEO presentation was the MOST TWEETED of the #LALLBLOG14 conference - Way to go Havi! Tweet by Ayana Listenbee

Her SEO presentation was the MOST TWEETED of the #LALLBLOG14 conference – Way to go Havi!

From left to right: Havi Goffan, Ana Lydia Monaco and Nicole Connerley Hughes

From left to right: Havi Goffan, Ana Lydia Monaco and Nicole Connerley Hughes

New friendships with kindred spirits: Havi Goffan and John Urquiza

New friendships with kindred spirits: Havi Goffan and John Urquiza

Sean Gardner, a dear SMM friend of Havi's, replies to Havi Goffan and Calvin Lee's tweet

Sean Gardner, a dear SMM friend of Havi’s, replies to Havi Goffan and Calvin Lee’s tweet

Hispanic Day on the Hill Expert Keynote Speaker

Havi Goffan and Gov. Sam Brownback

Havi Goffan and Gov. Sam Brownback

Hispanic Day on the Hill – Keynote Speaker on Hispanic Culture & Cultural Differences

April 2nd, 2013

Gov. Sam Brownback at Hispanic Day on the Hill

Gov. Sam Brownback at Hispanic Day on the Hill

The Kansas Hispanic & Latino American Affairs Commission (KHLACC), with the office of Governor Sam Brownback, proclaimed Hispanic Day on the Hill at the Capitol in Topeka, Kansas that this year took place on April 1st- a day wherein Hispanics from Kansas come together to obtain updated information on key policy and encouraged to meet with their legislators at the Capitol.

Havi Goffan, CEO at Target Latino, Hispanic Marketing expert and Latino community advocate, was named expert keynote speaker by the Kansas Hispanic & Latino American Affairs Commission with the office of the Governor Sam Brownback. In her keynote, she addressed the main factors to consider when reaching out to this key demographic.

To read the full Press Release Latinos in Kansas to Have Hispanic Day on The Hill.

Adrienne Foster, Executive Director of the KHLACC, and Havi Goffan

Adrienne Foster, Executive Director of the KHLACC, and Havi Goffan

Highlights of her Keynote Presentation at Hispanic Day on the Hill

Havi started her keynote with a story of truly bonding with the Latino business community.

Gov. Sam Brownback Kansas

Gov. Sam Brownback Kansas

“Reaching Hispanics can be accomplished in many ways but to truly bond with this demographic so as to generate word-of-mouth is a completely different story. We have all heard about the importance of the Hispanic market. There are 50 million hispanics in the U.S. and growing. Let’s see what that means to us from the sheer numbers alone.”

After sharing some known and some other not so known demographics, she asked the audience if they wanted to know what this meant to their bottom-line.

U.S. HISPANICS 1.2 TRILLION

KANSAS LATINOS 5.6 BILLION

KANSAS HISPANIC BUSINESSES GENERATED $1.3 BILLION IN 2012

She explained that connecting with this demographic is key to positioning products and services. Knowing what it relevant to the Hispanic culture of their target market.

What is Culture: “a mental map which guides us in our relations to our surroundings and to other people” or “everything that people have, think and do as members of a society.”

A member of the audience, owner of a local restaurant, asked how would this help him. Havi replied: “Do you know why Latinos go out to dinner?” He stated: “To have a good meal.” Havi engaged the Latino audience and the answer was: “To spend an enjoyable time with family and friends.” What becomes more important then is the atmosphere and the service that are conducive to this type of behavior.

For more of Cultural Insights from Hispanic Day on the Hill.

Havi Goffan at the Governors home

Havi Goffan at the Governors home

Hill's mural headquarters

Hill’s mural headquarters

Tony Vargas and Havi Goffan Kansas

Tony Vargas and Havi Goffan Kansas

HISCEC – Hispanic Business and Technology Expo

HISCEC – Hispanic Business Showcase – Business and Technology Expo

HISCEC - Hispanic Business Showcase - Business and Technology Conference

HISCEC – Hispanic Business Showcase – Business and Technology Conference

Date: September 10-11, 2010

Where: San Diego Convention Center, San Diego, California

Role: Speaker

The scope and highlights of the two conferences given are summarized below:

How to Profit from Buzz Monitoring

What does the online conversation really mean for your brand?

USE CASES: Telecom in Latin America

Entel PCS, Claro, Movistar

Defining Online Media Spend

Target Latino tip #9: identify source with most comments

What happens if the mentions are negative?

Target Latino tip #10: use contextual ads to display when the mention is negative for your competitor.

USE CASES: pharma and healthcare

The popular diabetes medication Avandia is being considered for recall by the U.S. FDA after several complaints by patients were fielded concerning the potentially fatal side effects of the prescription drug.

Over four million diabetes patients have utilized the drug since its introduction in 1999. This figure includes some 2.6 million prescriptions that were written for the drug last year alone.

“There were signals of sentiment and tonality change in social media. And it would be easy for just about any product to follow the same path in social media as Avandia. But now there are methods to find the patterns and trends, both retrospective and predictive, so that brands can become more aware. people expect someone to listen, take them seriously, and act.” Report on GlaxoSmithKline’s Avandia and its evolution in the social media realm.

Hispanic Business Showcase Inauguration San Diego

Hispanic Business Showcase Inauguration San Diego

Hispanic Market Segmentation and Field Marketing Strategies

Acculturation vs. Assimilation

Attitudes about culture and life in the U.S. Beliefs about aspects of their role in society Shopping habits and brand selection criteria Leisure activities Language proficiency Opinions on immigration

Beware of stereotypes

Many traditionally considered “unacculturated” hispanics display attitudes and behaviors that are typical of more “acculturated” Hispanics. many U.S.-born latinos are motivated by a strong cultural connection to their Hispanic heritage.

Grassroots marketing

Grassroots marketing is about getting consumers and influencers in your key markets to care so much about what you are doing that they become your cheerleaders  and most vocal supporters.

Suddenly, you have a credible, voluntary sales force that carries your message forward with more velocity than a single marketing department.

Origin

In the U.s., the first use of the phrase “grassroots and boots” is thought to have been coined by Senator Beveridge of Indiana. he said of the Progressive Party in 1912, “This party has come from the grass roots. It has grown from the soil of people’s hard necessities.”

A grassroots movement is one driven by the politics of a community.

The term implies that the creation of the movement and the group supporting it is natural and spontaneous.

Often, grassroots movements are at the local level, as many volunteers in the community give their time to support the local party, which can lead to helping the national party.

Techniques

Event marketing

the marketing discipline focused on face to face interaction via live events, trade shows and corporate meetings among other event types. designing or developing a ‘live’ themed activity, occasion or exhibit (sporting event, music festival, fair, or concert) to promote a product, cause, or organization.

Field marketing

the practice of sending skilled reps to retail outlets for brand building and sales support via in-store promotions, point of sale displays, etc. Field Marketing delivers results and ensures brand development in terms of accountability, visibility, availability and sales.

hispanic biz show | HISCEC
Hispanic Business Showcase in San Diego

Hispanic Business Showcase in San Diego

 

San Diego Convention Center

San Diego Convention Center

Goodwill Industries International

Goodwill Industries International

Goodwill Industries International

Goodwill Industries International: Hispanic Marketing & Grassroots

Date: August 8-11, 2010

Where: Goodwill offices, Atlanta, Georgia

Role: Speaker – Private Engagement

Presentation: Hispanic Marketing and Grassroots

Goodwill Industries International - Hispanic Marketing & Grassroots

Goodwill Industries International – Hispanic Marketing & Grassroots

 

Georgia State University Conference

gsu-logoGeorgia State University Conference

Date: October 10, 2009

Where: Georgia State University, Atlanta, Georgia

Role: Top Hispanic Students Motivational Speaker

LATISM NY Conference

latism

latism

Date: October 2, 2009

Where: Columbia University, New York, New York

Role: Speaker

Presentation: Social Media Monetization

LATISM Conference – Social Media Monetization by Claudia Goffan

LATISM NY Conference

 

 

LATISM NY Conference

LATISM NY Conference

Speakers at the Conference:

Enrique Arbelaez

Natalie Boden

Carol Cain @NYCityMama

Ramon De Leon

Kety Esquivel

Liliana Gil

Lancio “Lance” Antonio Rios

Alex Yepes

 

Macy’s celebration of National Hispanic Heritage Month

Macy's celebration of National Hispanic Heritage Month

Macy’s celebration of National Hispanic Heritage Month

Date: September 15, 2009

Where: Macy’s, Atlanta, Georgia

Role: Speaker

Presentation: Introduction to Twitter

 

Macy’s celebration of National Hispanic Heritage Month

From left to right: Jose Marquez-Leon, Havi Goffan, Efrain N. Irizarry

From left to right: Jose Marquez-Leon, Havi Goffan, Efrain N. Irizarry

December meeting focusing on Diversity Marketing. ADMAG meeting possible speaking engagement Atlanta Diversity Managers Affinity Group (ADMAG)

Presented by Latinos in Information Sciences and Technology Association in partnership with the MST Diversity Council.

During the month of September, we recognize National Hispanic Heritage Month by recognizing the work of LISTA (Latinos in Information Sciences and Technology Association).

On Tuesday, September 15, we are honored to have three guest presenters. Jose Marquez-Leon is the National President, CEO, and Founder of LISTA. He acts as lead advocate on state and federal issues related to the role of Latinos in the technology sector. Jose will discuss LISTA’s national and local projects. Accompanying Jose is John A. Simmons III, LISTA’s Director of Strategic Relations & Member Services.

Claudia “Havi” Goffan is recognized as an expert in Latino Marketing. Claudia founded Target Latino to show American companies the importance of the U.S. Hispanic market. Claudia will share her expertise with us as she addresses social networking with focus on Twitter while showrooming. How to leverage it to increase sales.

Havi Goffan at Macy's

Havi Goffan at Macy’s

Macy's Systems and Technology

Macy’s Systems and Technology

 

Social Media Conference

Social Media Conference Atlanta

Social Media Conference Atlanta

Date: July 29, 2009

Where: Atlanta, Georgia

Role: Speaker

Presentations: Hispanic SEO/SEM, Twitter and Social Media

Social Media Conference Atlanta

 

Social Media Conference organized by LISTA

Social Media Conference organized by LISTA