Why then, make your content developer responsible for your content marketing strategy?
Let’s see. First, content has to be user and search optimized and every piece of content is (hopefully) a landing page to a set of organic searches.
This works in the same way as your PPC ads. For each ad group. its corresponding landing page needs to be delivered. Understanding user intent on search is key to conversion success – of course, always considering that the Online Hispanic market has different cultures and different use of language.
Second, content has to convert. Data Analysis and Conversion Rate Optimization needs to take place to adjust your content’s calls to action (CTAs) to improve results.
Placing all of this responsibility on the shoulders of your content developer is, to say it mildly, unfair. After all, your TV ads were not created by your copywriter alone but by a whole creative team who followed your communication strategy.
Create. Curate. Optimize. Convert.
Come, jump onto our Content Marketing Strategy boat or keep dancing on top of the Titanic.