Engage Mexico Social Media Conference

Engage Mexico completed its 5th edition with one of the most prominent social media and marketing panels at international level. Platforms such as Facebook, Twitter, LinkedIn, Pinterest and Instagram were addressed in a practical and functional way, in simultaneous conferences. Social Media and Inbound Marketing have become indispensable tools to know how to attract and keep more customers.

Engage Mexico Social Media Conference

Havi Goffan

November 17-23, 2013 –

Puerto Vallarta, Mexico

Some of the top names in social media and online marketing were invited to Puerto Vallarta to teach the Social Media Conference attendees their secrets to succeed with their social media and online marketing strategies.

Sessions and informational workshops by a panel of outstanding international speakers:

Alvaro Ferreira, digital strategist

Andre Bourque, Twitter specialist and technology leader.

Andrea Vahl, social media expert and Facebook extraordinaire.

Brian Massey, brilliant conversion scientist.

Claudia Havi Goffan, SEO, Pinterest, and Latino marketing wiz.

Jamie Turner, digital marketing and mobile master.

Janet Fouts, amazing social media coach.

Lon Safko, visionary, marketing forefather and legend.

Marco Ayuso, passion and purpose coach.

Viveka von Rosen, fantastic LinkedIn marketing expert.

Havi Goffan’s How To Reach Online Mexicans & US Hispanics Keynote Presentation Highlights

Online Hispanic and Latin American Population Size and Characteristics

• By 2015 there will be 42 million hispanics online (AHAA)
• Mexico: 42 million internet users in 2012 36% of Latam (IAB Mexico)
• 33% of internet users spent at least five hours a day online. Another 40% used the internet for between two to five hours per day.

Social network users and penetration in Mexico, 2010-2014:

• 2010: 20.0 million (57.3% of internet users)
• 2011: 23.7 million (58.6%)
• 2012: 30.3 million (65.0%)
• 2013: 35.2 million (68.0%)
• 2014: 40.0 million (71.0%)

Social adoption is capped by economic realities but social network usage will grow at double-digit rates in the coming years.

Engage Mexico Social Media Conference Havi Goffan Speaking

Understanding online behavior

Understanding the consumer’s heritage, their characteristics, and their unique journeys, from a Latino perspective, empowers us to better serve the markets and to be authentically committed to their growth and success.

Hispanic Digital Growth Is Being Fueled by Spanish Speakers.

Understanding Cultural Codes

• Humor
• Introduction to Language
• Imagery
• Cultural Mores
• The Basics of the Bilingual Mind

The Engage Mexico speakers from left to right: Viveka von Rosen, Lon Safko, Andrea Vahl, Jamie Turner, Havi Goffan, Alonso Reyes, in the back Brian Massey, Marco Ayuso, Alvaro Ferreira.

Pinterest All You Wanted To Know And Never Dared To Ask Keynote Highlights

Engage Mexico conference attendees requested this keynote be bilingual. Havi Goffan presented both in Spanish and English at the same time without missing a beat.

What is Pinterest? Why Pinterest?

A visual search engine that will soon compete with Google search.

The audience

Pinterest in Latin America Size, demographics and Growth Forecast.

70% of the actions in Pinterest are executed by the community and not by the brand.

Pinterest language: Pinboards, Pins, Community Boards, Secret Boards, Rich Pins.

How to build the Perfect Pin.

Pinterest and SEO.

Pinterest for Business Cases.

Pinterest Tips.

Havi Goffan’s International SEO Workshop Highlights

Why SEO?

With an average of 173 searches per searcher, Latin America leads the globe in search frequency.

International SEO workshop Engage Mexico

Geo-targeting

Google geo-targeting signals

• ccTLDs
• Webmaster Tools
• Server Location
• Sitemaps, Hreflang Tags & Canonicals
• Languages
• Currency & Address Formats
• Inbound Links

The key importance of linguistics on international SEO

Differences in Spanish language terminology used by US Hispanics and in Latin American countries impact search volume.

Language is critical to the success of international content. From keywords to phrasing to grammar, it all impacts your SEO success.

Engage Mexico’s Final Panel from left to right: Lon Safko, Havi Goffan, Alvaro Ferreira, Brian Massey, Marco Ayuso, Janet Fouts, Jamie Turner, Viveka von Rosen

Engage Mexico Social Media Conference attendees hard at work