Engage Mexico completed its 5th edition with one of the most prominent social media and marketing panels at international level. Platforms such as Facebook, Twitter, LinkedIn, Pinterest and Instagram were addressed in a practical and functional way, in simultaneous conferences. Social Media and Inbound Marketing have become indispensable tools to know how to attract and keep more customers.
Engage Mexico Social Media Conference
November 17-23, 2013 –
Puerto Vallarta, Mexico
Some of the top names in social media and online marketing were invited to Puerto Vallarta to teach the Social Media Conference attendees their secrets to succeed with their social media and online marketing strategies.
Sessions and informational workshops by a panel of outstanding international speakers:
Alvaro Ferreira, digital strategist
Andre Bourque, Twitter specialist and technology leader.
Andrea Vahl, social media expert and Facebook extraordinaire.
Brian Massey, brilliant conversion scientist.
Claudia Havi Goffan, SEO, Pinterest, and Latino marketing wiz.
Jamie Turner, digital marketing and mobile master.
Janet Fouts, amazing social media coach.
Lon Safko, visionary, marketing forefather and legend.
Marco Ayuso, passion and purpose coach.
Viveka von Rosen, fantastic LinkedIn marketing expert.
Havi Goffan’s How To Reach Online Mexicans & US Hispanics Keynote Presentation Highlights
Online Hispanic and Latin American Population Size and Characteristics
- By 2015 there will be 42 million hispanics online (AHAA)
- Mexico: 42 million internet users in 2012 36% of Latam (IAB Mexico)
- 33% of internet users spent at least five hours a day online. Another 40% used the internet for between two to five hours per day.
Social network users and penetration in Mexico, 2010-2014:
- 2010: 20.0 million (57.3% of internet users)
- 2011: 23.7 million (58.6%)
- 2012: 30.3 million (65.0%)
- 2013: 35.2 million (68.0%)
- 2014: 40.0 million (71.0%)
Social adoption is capped by economic realities but social network usage will grow at double-digit rates in the coming years.
Understanding online behavior
Understanding the consumer’s heritage, their characteristics, and their unique journeys, from a Latino perspective, empowers us to better serve the markets and to be authentically committed to their growth and success.
Hispanic Digital Growth Is Being Fueled by Spanish Speakers.
Understanding Cultural Codes
- Introduction to Language
- Cultural Mores
- The Basics of the Bilingual Mind
Pinterest All You Wanted To Know And Never Dared To Ask Keynote Highlights
Engage Mexico conference attendees requested this keynote be bilingual. Havi Goffan presented both in Spanish and English at the same time without missing a beat.
What is Pinterest? Why Pinterest?
A visual search engine that will soon compete with Google search.
Pinterest in Latin America Size, demographics and Growth Forecast.
70% of the actions in Pinterest are executed by the community and not by the brand.
Pinterest language: Pinboards, Pins, Community Boards, Secret Boards, Rich Pins.
How to build the Perfect Pin.
Pinterest and SEO.
Pinterest for Business Cases.
Havi Goffan’s International SEO Workshop Highlights
With an average of 173 searches per searcher, Latin America leads the globe in search frequency.
Google geo-targeting signals
- Webmaster Tools
- Server Location
- Sitemaps, Hreflang Tags & Canonicals
- Currency & Address Formats
- Inbound Links
The key importance of linguistics on international SEO
Differences in Spanish language terminology used by US Hispanics and in Latin American countries impact search volume.
Language is critical to the success of international content. From keywords to phrasing to grammar, it all impacts your SEO success.