Speaking Engagement |

ATLWebFest Conference Preparing for SEO 2015

10/25/2014/in Speaking Engagement

Havi Goffan at ATLWebFest 2014

ATL WEBFEST Conference @ GA TECH #ATLWEBFEST at GA TECH is Oct 24-25 in Atlanta, GA

It’s official! #ATLWebfest has received its proclamation from the City of Atlanta declaring Saturday, October 25, ATL WEBFEST Digital Entertainment day in Atlanta.

“Pinterest is the next Google” – fantastic #SEO tips @TargetLatino!

ATL WEBFEST is an interactive festival designed to connect the film, business, and technology communities.

ATLWebFest 2014

IPN Conference Doing Business with Latam

07/20/2014/in Speaking Engagement

Indian Professionals Network

Monthly IPN Conference

Date: July 17, 2014 (Thursday)
Time: 6:30 to 9:00 PM

Venue: Ashiana Restaurant (inside Global Mall)
Address: 6675 Jimmy Carter Blvd. Norcross, Ga 30071 (at the intersection of Jimmy Carter Blvd and I 85 exit 99)
Speaker: Ms. Havi Goffan
CEO Target Latino

Topic: Understanding South/Latin American Business Culture

Organizer: Rajan Vedak

About Indian Professionals Network (IPN) Indian Professionals Network (IPN) was originally founded in 1993 by Narsi Narasimhan. After holding monthly meetings for more than 12 years, it was put on hold since there are other excellent professional networking opportunities offered in Atlanta by GIACC, NetIP-Atlanta and TiE-Atlanta. To fill a void in the community, we are back.

IPN Conference on Doing Business with Latam & Understanding Cultural Codes
IPN Indian Professional Network

Culture is an associative network of ideas, values, beliefs that guide an individual’s interpretation of his/her social world.

Agenda:

Understanding Cultural Codes: Intro to Language

Understanding Cultural Codes: Humor

Understanding Cultural Codes: Imagery

Understanding Cultural Codes: Cultural Mores

Understanding Mexico

Understanding Brazil

E-commerce: Opportunities

Highlights of the Keynote Presentation Understanding Cultural Codes

Mexicans have rigid rules of behavior, people in positions of authority are treated more formally & with more respect.

Brazilians have fluid rules of behavior, eye contact is expected, relaxed transparent and friendly atmosphere. Personal relationship is key. Negotiatiors tend not to have decision authority.

eMarketer estimates Latin America’s B2C e-commerce market will grow to $62.42 billion in 2016

Latin America leads the globe in search frequency.

IPN Conference Doing Business with Latam and Understanding Cultural Codes – Havi Goffan

IPN Indian Professional Network

LALLBLOG14 SEO and Pinterest for 2014

03/30/2014/in Speaking Engagement

LALLBLOG14 – SEO 2014 & Pinterest March 2014 – Los Angeles California

The Latina Lifestyle Bloggers Collective extended a special invitation to Havi Goffan to give a presentation on “How to Increase Organic Traffic via SEO and Pinterest for 2014” at their 4th National Annual Lifestyle Bloggers Conference – LALLBLOG14.

The conference took place at the LA Mart in Los Angeles, California from March 27th to March 29th, 2014. It was organized by the Latina Lifestyle Bloggers Collective in collaboration with SoCal Lady Bloggers.

Havi Goffan’s presentation was the most tweeted of the #LALLBLOG14 Conference. See the pictures below to find out why!

Nicole Connerley Hughes tweeted right before Havi Goffan’s SEO presentation

The Fourth Annual National Lifestyle Bloggers Conference & Bloggers Junket (#LALLBLOG14) was a two-day, one-track conference focused on business development and growth for bloggers that are focused on “Going Big, or Going Home!”

LALLBLOG 14 Conference Tracks

* Networking for Bloggers in the Social Media Age: Panel discussion with tools, tips, and must do’s to help bloggers grow their blogging network and avoid burning bridges. Panelists: @district2ptco @cassiebetts @moxxe @michelleemails@lyssacurran

* Legal 101 for Bloggers: Rosa Elena Sahugun, one of LA’s leading lawyers, provided #lallblog14 attendees with do’s and don’t’s in contract law.

* How to create a Digital Strategy to Promote and Grow your Blog/Online Business: Panel discussion with John Urquiza, Calvin Lee (@mayhemstudios) and Stacey Kivel.

Calvin Lee, John Urquiza and Stacey Kivel Panel

* Not Just a Blogger: Panel showcasing bloggers that have used their blog as a spring board to further grow their career. Panelists: @MarieDenee (The Curvy Fashionista) @norah_s and @marianthefoodie.

* Maximizing SEO for your Blog/Online Business: Learn world-class SEO knowledge from recent keynote speaker from #EngageMexico and CEO of Target Latino, Havi Goffan. Havi gave a presentation on SEO tactics that need to be considered in 2014 for bloggers to grow their online presence.

* Tax Do’s and Don’t for Bloggers: Workshop from a leading Los Angeles “Enrolled Agent,” which is NOT the same as a regular tax pro, helped bloggers navigate tax law to grow their business

* The Ethics of Blogging: Panel discussion with @mamavation founder @bookieboo, journalist turned blogger@teresagarza, entertainment and lifestyle PR agency founder and radio personality @VesperPR, and Founder and executive director of @DIYgirls and MIT grad, @LuzRivas.

Havi Goffan in action at #LALLBLOG14

A look at the number of online Hispanic search demographics

Percentage of users who click on organic search results

SEO Tips for 2014 – Understanding Hummingbird

Havi Goffan interacting with her audience as is her usual style

Havi’s Top 5 Pinterest Tips for Beginners in the Importance of Pinterest on Site Traffic

The importance of quality content for Link Earning

@TargetLatino says no more Link Building! It’s time for Link Earning!

Havi Goffan gets her point across: NO keyword stuffing!

Probably the most tweeted slide of #LALLBLOG14 Knowledge Graph Gosling. A great way to learn about SEO markup.

Her SEO presentation was the MOST TWEETED of the #LALLBLOG14 conference – Way to go Havi!

From left to right: Havi Goffan, Ana Lydia Monaco and Nicole Connerley Hughes

New friendships with kindred spirits: Havi Goffan and John Urquiza

Sean Gardner, a dear SMM friend of Havi’s, replies to Havi Goffan and Calvin Lee’s tweet

Engage Mexico Social Media Conference

11/19/2013/in Speaking Engagement

Engage Mexico completed its 5th edition with one of the most prominent social media and marketing panels at international level. Platforms such as Facebook, Twitter, LinkedIn, Pinterest and Instagram were addressed in a practical and functional way, in simultaneous conferences. Social Media and Inbound Marketing have become indispensable tools to know how to attract and keep more customers.

Engage Mexico Social Media Conference

Havi Goffan

November 17-23, 2013 –

Puerto Vallarta, Mexico

Some of the top names in social media and online marketing were invited to Puerto Vallarta to teach the Social Media Conference attendees their secrets to succeed with their social media and online marketing strategies.

Sessions and informational workshops by a panel of outstanding international speakers:

Alvaro Ferreira, digital strategist

Andre Bourque, Twitter specialist and technology leader.

Andrea Vahl, social media expert and Facebook extraordinaire.

Brian Massey, brilliant conversion scientist.

Claudia Havi Goffan, SEO, Pinterest, and Latino marketing wiz.

Jamie Turner, digital marketing and mobile master.

Janet Fouts, amazing social media coach.

Lon Safko, visionary, marketing forefather and legend.

Marco Ayuso, passion and purpose coach.

Viveka von Rosen, fantastic LinkedIn marketing expert.

Havi Goffan’s How To Reach Online Mexicans & US Hispanics Keynote Presentation Highlights

Online Hispanic and Latin American Population Size and Characteristics

By 2015 there will be 42 million hispanics online (AHAA)
Mexico: 42 million internet users in 2012 36% of Latam (IAB Mexico)
33% of internet users spent at least five hours a day online. Another 40% used the internet for between two to five hours per day.

Social network users and penetration in Mexico, 2010-2014:

2010: 20.0 million (57.3% of internet users)
2011: 23.7 million (58.6%)
2012: 30.3 million (65.0%)
2013: 35.2 million (68.0%)
2014: 40.0 million (71.0%)

Social adoption is capped by economic realities but social network usage will grow at double-digit rates in the coming years.

Engage Mexico Social Media Conference Havi Goffan Speaking

Understanding online behavior

Understanding the consumer’s heritage, their characteristics, and their unique journeys, from a Latino perspective, empowers us to better serve the markets and to be authentically committed to their growth and success.

Hispanic Digital Growth Is Being Fueled by Spanish Speakers.

Understanding Cultural Codes

Humor
Introduction to Language
Imagery
Cultural Mores
The Basics of the Bilingual Mind

The Engage Mexico speakers from left to right: Viveka von Rosen, Lon Safko, Andrea Vahl, Jamie Turner, Havi Goffan, Alonso Reyes, in the back Brian Massey, Marco Ayuso, Alvaro Ferreira.

Pinterest All You Wanted To Know And Never Dared To Ask Keynote Highlights

Engage Mexico conference attendees requested this keynote be bilingual. Havi Goffan presented both in Spanish and English at the same time without missing a beat.

What is Pinterest? Why Pinterest?

A visual search engine that will soon compete with Google search.

The audience

Pinterest in Latin America Size, demographics and Growth Forecast.

70% of the actions in Pinterest are executed by the community and not by the brand.

Pinterest language: Pinboards, Pins, Community Boards, Secret Boards, Rich Pins.

How to build the Perfect Pin.

Pinterest and SEO.

Pinterest for Business Cases.

Pinterest Tips.

Havi Goffan’s International SEO Workshop Highlights

Why SEO?

With an average of 173 searches per searcher, Latin America leads the globe in search frequency.

International SEO workshop Engage Mexico

Geo-targeting

Google geo-targeting signals

ccTLDs
Webmaster Tools
Server Location
Sitemaps, Hreflang Tags & Canonicals
Languages
Currency & Address Formats
Inbound Links

The key importance of linguistics on international SEO

Differences in Spanish language terminology used by US Hispanics and in Latin American countries impact search volume.

Language is critical to the success of international content. From keywords to phrasing to grammar, it all impacts your SEO success.

Engage Mexico’s Final Panel from left to right: Lon Safko, Havi Goffan, Alvaro Ferreira, Brian Massey, Marco Ayuso, Janet Fouts, Jamie Turner, Viveka von Rosen

Engage Mexico Social Media Conference attendees hard at work

ATL WEBFEST 2013 Speaker

11/04/2013/in Speaking Engagement

ATL WEBFEST is an interactive festival designed to connect the film, business, and technology communities to spark new ideas and showcase the talent and innovation that the southeast has to offer.

The 2013 ATL WEBFEST was co-hosted by the Georgia Tech School of Literature, Media and Communication.

Board of Advisors

Chidi Afleuzi, Technology Product

Michael Ajakwe, JR., Founder, LA Webfest

Asante Bradford, Georgia Department of Economic Development

Havi Goffan, Target Latino

John Thornton, Georgia Tech

ATL WebFest -2013 Speaker on How to attract big dollar brands to your online property

Atlanta, GA – November 4, 2013

ATL WebFest -2013 Speaker on How to attract big dollar brands to your online property

Highlights of the ATL WEBFEST presentation

Exercise in understanding the conversation from the other party’s perspective. There were two goals to be achieved via this exercise. First, realizing that other people have different needs and priorities. Second, to be able to engage the other person in one’s endeavor, one must understand what the other’s needs and priorities are. Elaborate a compelling case that speaks to those needs and priorities. If there is no alignment between the offer and the need, it is extremely difficult to sell the idea or project to that particular target.

What do most content creators believe brands want?

Their content, their philosophy, their site or video traffic and that they rank on search engines for relevant keywords.

What are brands interested in?

Target / demographics
Traffic figures for the video
On-page content
Other advertisers
Click-through rates
Video/web series content

How do you prepare?

How to research the brand

Learning to read the brand’s values and strategy from its advertising. Understanding values, message, attitude, and target market.

How to obtain data information: a visit to YouTube and Google analytics and an overview of the reports that contain key information brands are interested in.

Highlights of the ATL WEBFEST presentation – Burberry’s Brand analysis

Emprendedores Latinos Atlanta

06/30/2013/in Speaking Engagement

Emprendedores Latinos Atlanta, GA June 2013

How to position your website on the internet SEO

Havi Goffan and Danny Viotto

Emprendedores Latinos

Havi Goffan at emprendedores latinos

Hispanic Day on the Hill Expert Keynote Speaker

04/02/2013/in Speaking Engagement

Havi Goffan and Gov. Sam Brownback

Hispanic Day on the Hill – Keynote Speaker on Hispanic Culture & Cultural Differences

April 2nd, 2013

Gov. Sam Brownback at Hispanic Day on the Hill

The Kansas Hispanic & Latino American Affairs Commission (KHLACC), with the office of Governor Sam Brownback, proclaimed Hispanic Day on the Hill at the Capitol in Topeka, Kansas that this year took place on April 1st- a day wherein Hispanics from Kansas come together to obtain updated information on key policy and encouraged to meet with their legislators at the Capitol.

Havi Goffan, CEO at Target Latino, Hispanic Marketing expert and Latino community advocate, was named expert keynote speaker by the Kansas Hispanic & Latino American Affairs Commission with the office of the Governor Sam Brownback. In her keynote, she addressed the main factors to consider when reaching out to this key demographic.

To read the full Press Release Latinos in Kansas to Have Hispanic Day on The Hill.

Adrienne Foster, Executive Director of the KHLACC, and Havi Goffan

Highlights of her Keynote Presentation at Hispanic Day on the Hill

Havi started her keynote with a story of truly bonding with the Latino business community.

Gov. Sam Brownback Kansas

“Reaching Hispanics can be accomplished in many ways but to truly bond with this demographic so as to generate word-of-mouth is a completely different story. We have all heard about the importance of the Hispanic market. There are 50 million hispanics in the U.S. and growing. Let’s see what that means to us from the sheer numbers alone.”

After sharing some known and some other not so known demographics, she asked the audience if they wanted to know what this meant to their bottom-line.

U.S. HISPANICS 1.2 TRILLION

KANSAS LATINOS 5.6 BILLION

KANSAS HISPANIC BUSINESSES GENERATED $1.3 BILLION IN 2012

She explained that connecting with this demographic is key to positioning products and services. Knowing what it relevant to the Hispanic culture of their target market.

What is Culture: “a mental map which guides us in our relations to our surroundings and to other people” or “everything that people have, think and do as members of a society.”

A member of the audience, owner of a local restaurant, asked how would this help him. Havi replied: “Do you know why Latinos go out to dinner?” He stated: “To have a good meal.” Havi engaged the Latino audience and the answer was: “To spend an enjoyable time with family and friends.” What becomes more important then is the atmosphere and the service that are conducive to this type of behavior.

For more of Cultural Insights from Hispanic Day on the Hill.

Havi Goffan at the Governors home

Hill’s mural headquarters

Tony Vargas and Havi Goffan Kansas

Emory Executive MBA

12/02/2011/in Speaking Engagement

Emory Executive MBA – Online and Offline Hispanic Market – December 2, 2011

Havi Goffan Speaking at Emory University Executive MBA

Explaining the Acculturation and retro-acculturation Process at Emory University

Emory University Executive MBAs

Havi Goffan Emory MBA

Innovaro Foresight Webinar

08/01/2011/in Speaking Engagement

Innovaro Foresight Webinar – Future: The Latino Market

Havi Goffan, President & CEO of Target Latino, a multicultural marketing agency, explores the future of the US Hispanic market, which because of its size and rapid growth is critical to understanding the overall contours of the US consumer and family landscape. From Innovaro’s “Families in Flux – Trends and Factors Shaping American Families” Webinar

HISCEC – Hispanic Business and Technology Expo

09/15/2010/in Speaking Engagement

HISCEC – Hispanic Business Showcase – Business and Technology Expo

HISCEC – Hispanic Business Showcase – Business and Technology Conference

Date: September 10-11, 2010

Where: San Diego Convention Center, San Diego, California

Role: Speaker

The scope and highlights of the two conferences given are summarized below:

How to Profit from Buzz Monitoring

What does the online conversation really mean for your brand?

USE CASES: Telecom in Latin America

Entel PCS, Claro, Movistar

Defining Online Media Spend

Target Latino tip #9: identify source with most comments

What happens if the mentions are negative?

Target Latino tip #10: use contextual ads to display when the mention is negative for your competitor.

USE CASES: pharma and healthcare

The popular diabetes medication Avandia is being considered for recall by the U.S. FDA after several complaints by patients were fielded concerning the potentially fatal side effects of the prescription drug.

Over four million diabetes patients have utilized the drug since its introduction in 1999. This figure includes some 2.6 million prescriptions that were written for the drug last year alone.

“There were signals of sentiment and tonality change in social media. And it would be easy for just about any product to follow the same path in social media as Avandia. But now there are methods to find the patterns and trends, both retrospective and predictive, so that brands can become more aware. people expect someone to listen, take them seriously, and act.” Report on GlaxoSmithKline’s Avandia and its evolution in the social media realm.

Hispanic Business Showcase Inauguration San Diego

Hispanic Market Segmentation and Field Marketing Strategies

Acculturation vs. Assimilation

Attitudes about culture and life in the U.S. Beliefs about aspects of their role in society Shopping habits and brand selection criteria Leisure activities Language proficiency Opinions on immigration

Beware of stereotypes

Many traditionally considered “unacculturated” hispanics display attitudes and behaviors that are typical of more “acculturated” Hispanics. many U.S.-born latinos are motivated by a strong cultural connection to their Hispanic heritage.

Grassroots marketing

Grassroots marketing is about getting consumers and influencers in your key markets to care so much about what you are doing that they become your cheerleaders and most vocal supporters.

Suddenly, you have a credible, voluntary sales force that carries your message forward with more velocity than a single marketing department.

Origin

In the U.s., the first use of the phrase “grassroots and boots” is thought to have been coined by Senator Beveridge of Indiana. he said of the Progressive Party in 1912, “This party has come from the grass roots. It has grown from the soil of people’s hard necessities.”

A grassroots movement is one driven by the politics of a community.

The term implies that the creation of the movement and the group supporting it is natural and spontaneous.

Often, grassroots movements are at the local level, as many volunteers in the community give their time to support the local party, which can lead to helping the national party.

Techniques

Event marketing

the marketing discipline focused on face to face interaction via live events, trade shows and corporate meetings among other event types. designing or developing a ‘live’ themed activity, occasion or exhibit (sporting event, music festival, fair, or concert) to promote a product, cause, or organization.

Field marketing

the practice of sending skilled reps to retail outlets for brand building and sales support via in-store promotions, point of sale displays, etc. Field Marketing delivers results and ensures brand development in terms of accountability, visibility, availability and sales.

Hispanic Business Showcase in San Diego

San Diego Convention Center

ATLWebFest Conference Preparing for SEO 2015

IPN Conference Doing Business with Latam

Monthly IPN Conference

IPN Conference on Doing Business with Latam & Understanding Cultural Codes
IPN Indian Professional Network

Highlights of the Keynote Presentation Understanding Cultural Codes

Engage Mexico Social Media Conference

Engage Mexico Social Media Conference

Sessions and informational workshops by a panel of outstanding international speakers:

Havi Goffan’s How To Reach Online Mexicans & US Hispanics Keynote Presentation Highlights