IPN Conference Doing Business with Latam

Indian Professionals Network

Monthly IPN Conference

Date: July 17, 2014 (Thursday)
Time: 6:30 to 9:00 PM

Venue: Ashiana Restaurant (inside Global Mall)
Address: 6675 Jimmy Carter Blvd. Norcross, Ga 30071 (at the intersection of Jimmy Carter Blvd and I 85 exit 99)
Speaker: Ms. Havi Goffan
CEO Target Latino

Topic: Understanding South/Latin American Business Culture

Organizer: Rajan Vedak

About Indian Professionals Network (IPN) Indian Professionals Network (IPN) was originally founded in 1993 by Narsi Narasimhan. After holding monthly meetings for more than 12 years, it was put on hold since there are other excellent professional networking opportunities offered in Atlanta by GIACC, NetIP-Atlanta and TiE-Atlanta. To fill a void in the community, we are back.

IPN Conference on Doing Business with Latam & Understanding Cultural Codes
IPN Indian Professional Network

Culture is an associative network of ideas, values, beliefs that guide an individual’s interpretation of his/her social world.

Agenda:

Understanding Cultural Codes: Intro to Language

Understanding Cultural Codes: Humor

Understanding Cultural Codes: Imagery

Understanding Cultural Codes: Cultural Mores

Understanding Mexico

Understanding Brazil

E-commerce: Opportunities

Highlights of the Keynote Presentation Understanding Cultural Codes

Mexicans have rigid rules of behavior, people in positions of authority are treated more formally & with more respect.

Brazilians have fluid rules of behavior, eye contact is expected, relaxed transparent and friendly atmosphere. Personal relationship is key. Negotiatiors tend not to have decision authority.

eMarketer estimates Latin America’s B2C e-commerce market will grow to $62.42 billion in 2016

Latin America leads the globe in search frequency.

IPN Conference Doing Business with Latam and Understanding Cultural Codes – Havi Goffan

IPN Indian Professional Network