Cultural Insights & Competitive Intelligence

A thorough understanding of cultural insights, cultural differences and competitive intelligence help identify the strengths upon which a successful market strategy is built.

Our approach combines academic insight with real-world experience across several industries and product categories. Our proprietary methodology applies neuromarketing or behavioral research and behavior-based strategies to detect underlying preferences or cultural codes and deliver a message that resonates with the Hispanic consumer.

We specialize in the identification of Hispanic cultural differences and cultural codes, and in the performance of competitive intelligence studies.

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Cultural Insights and Cultural Differences impact your Hispanic Marketing Strategy

Cultural Insights & Cultural Differences

Cultural anthropology is concerned with similarities and differences between cultures. The mechanics of meaning-making and how people were equipped with those concepts. It goes deeper than any standard qualitative market research as it delves with ethnologic, ethnographic, linguistic, social, and psychological data for that particular culture.

Discover and understand your Hispanic audience cultural codes.

Competitive Intelligence coupled with Cultural Insights reveal Key aspects to take into consideration when developing a Hispanic Marketing strategy

Identifying Cultural Codes

Identifying cultural differences and similarities often leads to a better understanding to the underlying motives to perform or not a purchase. Every culture has codes. A unit of meaning assigned to concepts like money, houses, humor, acceptable behavior and countless others. Some are evident, like personal space. Some are not so evident, like social take-leave cues.

A deeper understanding of what your product or service means to your Hispanic audience can make your message extremely powerful.

U.S. Hispanics are a highly fragmented audience, with many similarities as well as strong and subtle cultural differences.

Discover Your Audience Cultural Codes

Cultural insights differences and competitive intelligence

Get Online Hispanics Insights and Competitive Intelligence

Multicultural Brand Monitoring and Market & Competitive Intelligence Solutions that listen to the conversation and allow you monitor your brand, product, persona and obtain actionable insights, no matter if your customers comment in English, Spanish or Portuguese.

We crafted a communications strategy based on the cultural insights obtained and implemented an Integrated Local Sales and Marketing Strategy. | Photo of grassroots marketing efforts El Banco de Nuestra Comunidad

Competitive Intelligence coupled with Cultural Insights

This Financial Services company caters to the unbanked and underserved portions of the Hispanic market and looking for ways to improve growth with a limited marketing budget.

Their sales were low – especially when compared to the competition – in spite of media and advertising efforts. They had performed customer satisfaction studies where their customer experience rated very good overall. Their prices were lower than average.

Solution:

We performed a Cultural Insights, Competitive Analysis and Awareness study to understand the positioning of their brand/products/services. The results were very clear: the public had low awareness of the company, its locations and its products.

Next, we crafted a communications strategy based on the cultural insights obtained, developed and implemented an Integrated Local Sales and Marketing Strategy.

The Results?

Hispanic Marketing Strategy Cases

Hispanic Women Market Case Study…

Start growing the Hispanic market

Results:

113% revenue increase within a year
71% sales increase in six months
42% increase of the customer base
63% increase in customer frequency in six months
21% new customers in six months
development of over 750 relationships with Hispanic businesses in 6 months