For maximum power, your content has to follow a content marketing strategy – and an inbound strategy.
We will provide the support you need for its development and implementation. We will coordinate the work with your content developers, or we will simply bring content developers with the best fit for your brand and industry.
Let’s develop your content marketing strategy to increase traffic and leads.
People want to be in control of the content they receive. 86% skip commercials and 44% of direct mail goes unopened. In essence, people don’t want to be advertised to anymore.
For centuries brands have been telling stories to attract and retain customers. These stories were developed by ad copywriters and specialists and were broadcasted via media out of reach for most smaller competitors. These carefully crafted pieces of information would go from the advertiser to the audience.
The internet changed the rules of the game. Everybody generates content. If content is not generating leads, it’s not working.
Content Marketing needs to be part of a solid Inbound strategy to succeed.
A blog gets you, on average, 56% more traffic
Content Marketing is the fuel that powers successful inbound marketing, social media, search engine optimization, and ultimately, lead generation or increased demand for your brand.
A strong Content Marketing Strategy helps you generate traffic, educate prospects, create thought leadership, position your brand and reduce churn.
Content is much more than a blog post or an infographic.
Here’s a few Content Marketing Strategy goals and the content type used to achieve them.
What content will you use in your content marketing strategy?
Allow us to assess the status of your Hispanic Content Marketing Strategy.
Topics U.S. Latinas search online several times a month: 77% of U.S. Latinas search for recipes & cooking several times a month. 75% for Beauty Tips, 70% for Personal Health & Wellness
Why then, make your content developer responsible for your content marketing strategy?
Let’s see. First, content has to be user and search optimized and every piece of content is (hopefully) a landing page to a set of organic searches.
This works in the same way as your PPC ads. For each ad group. its corresponding landing page needs to be delivered. Understanding user intent on search is key to conversion success – of course, always considering that the Online Hispanic market has different cultures and different use of language.
Second, content has to convert. Data Analysis and Conversion Rate Optimization needs to take place to adjust your content’s calls to action (CTAs) to improve results.
Placing all of this responsibility on the shoulders of your content developer is, to say it mildly, unfair. After all, your TV ads were not created by your copywriter alone but by a whole creative team who followed your communication strategy.
Create. Curate. Optimize. Convert.
Come, jump onto our Content Marketing Strategy boat or keep dancing on top of the Titanic.