NYC24: Latinas in Soccer by Mariel Clark

NYC24: Latinas in Soccer by Mariel Clark

Mariel Clark interviews our CEO, Havi Goffan on Latinas in Soccer for a NYC24 article. Check it out!

Date: April 25, 2009

Media: NYC24

Role: Expert Marketing Contributor on Hispanic Market Culture

Excerpt from Latinas in Soccer

Regarding Hispanic Culture: “Males are the ones that are supposed to be competitive,” said Claudia Ahavyiah Goffan, and Argentinean-born Hispanic marketing expert. “Women are supposed to be nurturing, feminine, weak, protected.”

For 17-year-old Liz Casanova those words ring true. Though her Ecuadorean-born parents don’t stop her from playing soccer at Bayside, they aren’t as encouraging as she wants them to be because they “think it’s a guy’s game.” Liz said. “They wish that I had done a different thing,” she said. “My mom put me in dancing but I just couldn’t do it.”

Latinas in soccer