We develop Hispanic marketing strategies, including social media, culture, SEO, conversion, Pinterest & grassroots marketing, which target key Latino audiences via proper market segmentation, always zeroing in the heart of the target consumer and with outstanding revenue results.
We define acculturation as the process of incorporating or acquiring of a new culture without foregoing another one, and assimilation as learning or adopting a new culture by replacing or denying the previous one. How does the Hispanic market Acculturate?
Acculturation level does not equate with technological sophistication. The difference between the online Hispanic and the offline Hispanic is more highly tied to country of origin and, more specifically, to educational levels in their country of origin.
Therefore, you will find that a non-acculturated 39 year-old Latino engineer who arrived six months ago from Colombia will communicate and interact online more than offline. She will keep in touch with his family and friends via Facebook and Skype and she will read news from her country on the online version of Colombia’s newspapers. She would be then classified as a technologically savvy unacculturated Hispanic.
Hispanic millennials are at the forefront of the multicultural frontier. These Multicultural consumers have blended into the population but retain their own cultural traits, behaviors and desires that influence their responses, purchasing and loyalty.
They require even more insight and understanding of the cultural and ethnic nuances and differences that drive behavior and purchase.
Hispanics are online a lot – and get their information from friends and from other people’s opinions, they trust other people’s ratings of products and services. And they believe that the internet enhances their lives.
This is not a huge leap given how it already improved their lives by enabling affordable and constant communication with their families and friends. And this is only one area of their lives.
This makes Search and Social Media a perfect way for them to find you.
You just have to understand what motivates them and find innovative and relevant ways to connect with them.
When properly executed, Grassroots can take your Hispanic Marketing strategy to the highest levels of success
Do you have a product or service that helps the Hispanic community?
Then Grassroots is a great fit for you.
Grassroots marketing helps you generate positive buzz or word of mouth and grow your business exponentially.
Adopted by 40% of the client base.
25% fixed-monthly revenue increase.
Cost of its implementation: zero dollars.
More Hispanic Marketing Success Stories
Competitive Intelligence and Cultural Insights Financial Industry Case Study…
Office Products Company
This multi-national office products company needed to establish pricing strategies under hyper-inflation conditions (inflation levels of up to 4000% per year, and interest rates that ranged from 70% to 230% a month) with government price freezes while importing products from the U.S. and other Latin American countries.
A corporate customer persona was developed and insights obtained about this persona’s most pressing inner needs.
Solution:
The understanding and proper segmentation of the customer base, led to the development of a new pricing strategy at a higher price point than the existent ones but offering a benefit that satisfied those inner needs.