Taking Hispanic Inbound Marketing to the Next Level.

Do you need to find thousands of advocates? Develop compelling brand content? Rank on search engines for certain keywords? Maybe obtain specific Hispanic market insights?

All great things to do, but they only make a difference when they directly lead to business success.

Nowadays, hispanic marketing consultants must have a strong understanding of culture, marketing, and technology. Thus, their insight when integrated with your marketing efforts, takes the desired results to unexpected levels.

That’s where we come in. Inbound Marketing Consultants. Hispanic Cultural Insights. Intelligent Technologies. All together at your disposal.

Let’s combine our efforts and take your results to unexpected levels.

Let’s Talk!

“Havi is one of those rare women who brings passion and professionalism to everything she does. Her grasp of Social Media, Marketing Strategy and the Hispanic market is unsurpassed but what is even more impressive is her ability to present her knowledge in a way that is easily grasped by her audiences and clients. ”

Steve CadleyManaging Partner at X-Consulting Group

Havi Goffan – CEO

Multicultural Marketing Technologist. International Keynote speaker on culture, inbound marketing, content strategy, SEO and Pinterest. Recognized as an expert in Latino Marketing by CNN en Español. Featured in CNN, Adweek, AmEx Open Forum, Univision, Telemundo, HuffPo, AARP Viva, Abasto Media, and others.

Selected as the Hispanic Marketing expert on Soledad O’Brien’s VIP Panel for the launch of CNN’s major documentary, “Latino in America”.

Worked with brands as diverse as Grady Health Systems, XEROX, AT&T, SunTrust Bank, Papa John’s, Liberty Mutual, British Telecom, Telcel, Citibank, and Verizon.

Board Advisor ATLWebFest, Director Argentine American Chamber of Commerce, CNN’s Atlanta Rising Star and next generation of newsmakers.

Strategic and hands-on, innovative, creative and resourceful. It has been said that her humor and presence immediately captivate audiences. Havi is an MBA graduate from the University of Buenos Aires, Argentina and from the University of California, Los Angeles (UCLA). Bilingual and bicultural in English and Spanish and fluent in Portuguese, French, and Italian.

Havi is passionate about healing the world, she volunteers as a foster for Furkids and you will always find her lending a hand somewhere. Havi lives in Atlanta with her Bichon Frise, Moses.

How did you get started in online marketing?

My career has always been in marketing and technology. Marketing was a conscious career choice. Understanding people, their motivations, reactions, cultures, and similarities, fascinates me. Technology was serendipitous but I think it was only logical.

I started my path as a future marketing technologist when I took my very first information technology class at the University of Buenos Aires back in 1978 and I said to myself: “These things [computers] are here to stay, they will become as everyday as the pocket calculators are today, I must learn to work with them.” And I begun coding my first game on a TI/99 and a cassette as media.

That same year, I won an internship to work as a teaching assistant at the University’s computer lab and become part of the faculty. My first mini: a Digital PDP/11 that I coded in DOS, and used it to teach hardware basics to other students. I saw online applications become the norm by the early 90’s with decentralized IT application development and I saw the birth of the world wide web.

I still remember creating the Argentine Club of Atlanta’s page in Geocities. Later on, the surge of search engines like Excite, InfoSeek, AltaVista became such a fascinating development. A world of possibilities and there is so much more.

So much was my love for both fields, I took International Marketing classes concurrently with Artificial Intelligence (AI) at the time speech recognition was in its infancy and the Canadians were leading the way. Now, the voice of Siri comes from Georgia. My career in marketing was a much greater challenge. Argentina’s hyperinflation was my beginning battlefield developing and managing Xerox’s strategic pricing strategies. Understanding our target market became instrumental in increasing the company’s revenues in spite of the unstable economy.

I have too many stories and too many war wounds. To me technology is to be at the service of people and marketing strategies and implementation and not the other way around. Give me bells and whistles with no substance and I will turn it down. I didn’t start in online marketing. I was always there.

Havi Goffan

INTJ

Able to see patterns where others see complexity, and understanding their impact, quickly develops the perfect strategy to follow. Creative and action oriented. A powerful communicator.

– Gallup Strenghtfinder

“Havi and I worked together on both the Provisioning and Trouble Management Systems within BT/Concert Communications that had major impact to our 3rd party and Internal Customer Partners. During this time, I came to rely on Havi’s knowledge and technical skills. She is one of the reasons I am a top-notch professional today.

Michael WilsonProject/Implementation Release Manager at Verizon Wireless

The origin of Target Latino: its heart

A known philanthropist, Havi founded Target Latino in 2003, as a community project, with a vision unparalleled at the time – to show American companies the importance of the U.S. Hispanic market – not by preaching but by acting. Within three months, she was able to recruit over 50 volunteers, engage the support of almost all of Atlanta’s Hispanic organizations and the participation of seven U.S. companies.

The project was featured by CNN en Español, Hispanic Business, local radio stations, the Atlanta Journal Constitution, and Adweek – to name a few.

This is how Target Latino was born.

Target Latino: Assisting American companies market to Latinos

“Taking a pulse into the growing and very diverse Hispanic market is a science few marketers understand. Havi’s insight, expertise, passion, and friendliness places her among that selected group of professionals. She is a top choice when needing innovative strategy to reach Latinos. ”

Ivan LeonHispanic Marketing Executive specialized in brand strategy, public relations, creative production, and digital media

Even though it’s not one anymore, Target Latino started as a community project where the top Atlanta Marketing and Advertising Latino professionals helped American companies develop marketing strategies to Target Latino.

The goal of the project was to change the American companies’ perception of the Latino Market through actual hands-on experience, and that’s how Target Latino was born.

According to the U.S. Census Bureau; Atlanta’s Hispanic population grew by 362% between 1990 and 2000, while Georgia’s Hispanic population grew by 300% during the same period. Hispanics represent $450 billion in buying power in 2001. (May 28, 2002 KRTBN Knight Ridder Tribune Business News.) The country’s Hispanic buying power is expected to reach nearly $1 trillion by 2007, a 315% increase. (Selig Center for Economic Growth at the University of Georgia)

Many businesses, organizations and individuals worked in and supported the project: the Latin-American Association, the Georgia Hispanic Chamber of Commerce, the National Society for Hispanic MBAs (NSHMBA), the Society Hispanic Professional Engineers – Atlanta Chapter (SHPE), the Association of Colombian Professionals in Atlanta (ACOLPA), The Latin Box (marketing and advertising), Sagitauro (web development), and media vendors such as miatlanta.com, georgialatino.com, Cuponito Bilingual Coupons, among others.

The companies that benefited from the efforts of Target Latino as marketing consultants were: Gold’s Gym, Liberty Mutual Insurance Co., Echolink Telecom LLC, Party Plus Atlanta, Nanette Freiman – Pre-Paid Legal, and Yellow Brick Road Properties, Inc.

The Marketing Strategies Handover ceremony took place on Friday October 10th, 2003 at the Latin-American Association.

Taking Hispanic Inbound Marketing to the Next Level.

Havi Goffan – CEO

How did you get started in online marketing?

Havi Goffan

The origin of Target Latino: its heart

Target Latino: Assisting American companies market to Latinos

Our Work

Industries We Serve

Target Latino