Multicultural Market Intelligence & Social Media Monitoring services to listen to the conversation, track social mentions for your brand, product, persona and obtain actionable insights, no matter if your customers comment in English, Spanish or Portuguese.
Would you like to see how our social media monitoring services deliver relevant and actionable insights?
We know you care about your brand and its reputation. But, do you know who is handling your brand today? Do you know what is being said about it?
Keep track of your brand, your marketing and your PR efforts on the Hispanic market. If you are anything like us, you don’t want to spend time on weeding through millions of comments and gather your insights too late. You want to track your customer’s sentiment analysis towards your brand and detect language expressions local to your market, your industry and your company on relevant social media mentions in the internet.
Reputation Monitoring and Management, Market Research, Social Media Monitoring, Competition analysis, Brand Monitoring, ROI Measurement services for the Hispanic market in the U.S. and in Latin America.
Multicultural Social Listening. Understand your audience’s sentiment towards your brand or your competitor’s.
Social media monitoring services. Brand monitoring. Social listening. Advocacy. Influencers. Engagement. Mentions. What do these words really mean to your brand?
The abundance of content that is easy to access and consume makes launching and sustaining noteworthy online projects challenging. As social media matures, the need to measure social mentions or online word of mouth and demonstrate success becomes indisputable.
We offer social media monitoring services that analyze the conversations about your brand in real time and then engage when appropriate or apply those insights to your marketing strategy. You will be able to listen to how your brand is perceived by your audience across the entire social and traditional media landscape.
Our intelligent social media monitoring services give you wider coverage of consumer generated media because of their capability to analyze sentiment and detect language expressions local to the country, industry or client . Thus, allowing you to understand, create and deliver in a new world of customer engagement.
Take a peek into the incredible world of technology applied to online analytics and let us scan and prioritize millions of conversations on a real time basis.
ESET is an IT security company and one of the world’s largest Antivirus providers with offices worldwide.
Initial Situation (January 2009)
Revenues: u$s18 MM – Piracy: u$s10 MM – No free version available – Bad brand and service reputation –
Increased software piracy – Large number of complaints about the outdated product
Findings via social media tracking services
Many users had an outdated version obtained through cracks and keys on the internet that was unable to detect new threads – People believe that 2.7 was a free version (there are no free versions) and complained about the product
Results (August 2010) and Marketing Actions Implemented
40% sales increase – Drop of 50% in Piracy – Better brand reputation – Discounts for users to switch to the paid (legal) version – Communication plan by channel – Interaction with users in forums, blogs, social media – Contest for System Admins (endorsers)
Interested in what these intelligent technologies can do for you? We are just an email away!