Reach the heart of the community with Hispanic Grassroots Marketing

Hispanic Grassroots Marketing Campaigns

Grassroots marketing is about getting consumers and influencers in your key markets to care so much about what you are doing that they become your cheerleaders and most vocal supporters.

Field Marketing is the practice of sending representatives or agents to retail outlets with a view to building brand and supporting sales via in-store promotions, set up point of sale displays, etc.

Allow us to assist you in the launch and management of your Hispanic market grassroots campaign or your field marketing campaigns. Contact us today.

Havi Goffan is so creative and dynamic. She is a pleasure to work with. She knows the Hispanic market inside out. She has the ability to see a product and know it is going to sell. She can develop a marketing idea from concept to finished project in a flash! As an added bonus, she has a great personality!

Liz LantiguaAuthor, Creative Director

Grassroots Marketing

Traditional Grassroots organize and lobby through procedures including: hosting house meetings or parties, putting up posters, talking with pedestrians on the street, setting up information tables, organizing large demonstrations and/or larger meetings.

Hispanic Grassroots is our Specialty

Customer engagement is at the heart of every Target Latino strategy. We will develop your strategy and provide your team with the coaching needed for its execution.

23% brand awareness increase in one year

303% sales increase right after hitting the market

What the Hispanic Media said about it!

More Grassroots Success Stories

Financial Industry Case Study…

Hispanic Grassroots Campaign & Field Marketing with the U.S. Hispanic women market

A Consumer Products Company manufactured and marketed products geared to the Hispanic woman sold through 4,000+ Hispanic retailers nationwide. The company was only growing the Hispanic market sales by 2% to 2.5% per year. This represented about 5% of the company’s sales for this product.

Solution:

* Development and implementation of Hispanic grassroots and field marketing efforts coupled with Hispanic market research at a national level

* New product design and launch

* Bilingual marketing strategies around product, packaging, communication, grassroots and advertising

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Hispanic Grassroots Marketing Campaigns

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Grassroots Marketing

Hispanic Grassroots is our Specialty

Hispanic Grassroots Campaign & Field Marketing with the U.S. Hispanic women market

Our Work

Industries We Serve

Target Latino