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Named one of the Top 48 PR professionals by the AMEX Open ForumFor Details Click Here!
What is life like in America for Hispanic Americans? What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare? We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing in the Hispanic market, to provide our readers with her own views from inside Hispanic America. Here is our interview:
When I arrived to the U.S., 18 years ago, I opened a checking Account with Bank of America. It was obvious. The name, Bank of America, carried in it a familiarity that no other bank did.
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Just a few listings

Claudia Goffan Top PR Professional - American Express Open Forum

Latino in America Panel Discussion
CNN Latino in America by Soledad O'Brien VIP launch in Atlanta CNN en Español - En Efectivo
Claudia Goffan interviewed by mariel Clark - NYC24
Interview to Claudia Goffan
Expert in Latino Markets
ADWEEK: Target Latino formed to Aid Marketers (subscription)

LATISM Conference - Social Media Monetization by Claudia Goffan

PLANETA X: Radio Interview with Winston Garcia
Atlanta Journal Constitution: Retailers reach for Latino market
Goffan with President of Argentina, Mrs. Cristina Kirchner
Hispanic Business: Atlanta Companies Partner with Target Latino
Multichannel merchant: Say Hola to the Libre-Creacion catalog!
Southern Center for International Studies
Atlanta Latino: Latinos in the Spotlight
Latino Forum: Atlanta Companies Parter with Target Latino
Display & Design Ideas: Atlanta Targets Latino Market with Target Latino