Hispanic Marketing
"innovative solutions"
The News
Top PR Pro
Named one of the Top 48 PR professionals by the AMEX Open ForumFor Details Click Here!
Inside Hispanic America
What is life like in America for Hispanic Americans? What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare? We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing in the Hispanic market, to provide our readers with her own views from inside Hispanic America. Here is our interview:
Cultural differences
When I arrived to the U.S., 18 years ago, I opened a checking Account with Bank of America. It was obvious. The name, Bank of America, carried in it a familiarity that no other bank did.
Click here to keep on reading!
Press and Media coverage
Just a few listings
CNN en Español - En Efectivo
Interview to Claudia Goffan
Expert in Latino Markets
Latino in America Panel Discussion
ADWEEK: Target Latino formed to Aid Marketers (subscription) LATISM Conference - Social Media Monetization by Claudia Goffan PLANETA X: Radio Interview with Winston Garcia Atlanta Journal Constitution: Retailers reach for Latino market Goffan with President of Argentina, Mrs. Cristina Kirchner Hispanic Business: Atlanta Companies Partner with Target Latino Multichannel merchant: Say Hola to the Libre-Creacion catalog! Southern Center for International Studies Atlanta Latino: Latinos in the Spotlight Latino Forum: Atlanta Companies Parter with Target Latino Display & Design Ideas: Atlanta Targets Latino Market with Target Latino
