"innovative solutions"
Traditional Grassroots organize and lobby through procedures including: hosting house meetings or parties, putting up posters, talking with pedestrians on the street, setting up information tables, organizing large demonstrations and/or larger meetings.
Financial Industry Case Study...
Customer engagement is at the heart of every Target Latino strategy.
Grassroots marketing is about getting consumers and influencers in your key markets to care so much about what you are doing that they become your cheerleaders and most vocal supporters.
Field Marketing is the practice of sending representatives or agents to retail outlets with a view to building brand and supporting sales via in-store promotions, set up point of sale displays, etc.
Feel free to request our white paper on Hispanic Grassroots or contact us to find out how we can assist you in the launch and management of your Hispanic market grassroots and/or field marketing campaigns!
A Consumer Products Company manufactured and marketed products geared to the Hispanic woman sold through 4,000+ Hispanic retailers nationwide. The company was only growing the Hispanic market sales by 2% to 2.5% per year. This represented about 5% of the company's sales for this product.
Solution:
* Development and implementation of Hispanic field marketing efforts coupled with Hispanic market research at a national level
* New product design and launch
* Bilingual marketing strategies around product, packaging, communication, grassroots and advertising
* 23% brand awareness increase in one year
* 303% sales increase right after hitting the market