Cultural Insights & Competitive Intelligence
A thorough understanding of cultural insights, cultural differences and competitive intelligence help identify the strengths upon which a successful market strategy is built.
Our approach combines academic insight with real-world experience across several industries and product categories. Our proprietary methodology applies neuromarketing or behavioral research and behavior-based strategies to detect underlying preferences or cultural codes and deliver a message that resonates with the Hispanic consumer.
We specialize in the identification of Hispanic cultural differences and cultural codes, and in the performance of competitive intelligence studies.