Cultural Insights & Competitive Intelligence

A thorough understanding of cultural insights, cultural differences and competitive intelligence help identify the strengths upon which a successful market strategy is built.

Our approach combines academic insight with real-world experience across several industries and product categories. Our proprietary methodology applies neuromarketing or behavioral research and behavior-based strategies to detect underlying preferences or cultural codes and deliver a message that resonates with the Hispanic consumer.

We specialize in the identification of Hispanic cultural differences and cultural codes, and in the performance of competitive intelligence studies.

Cultural Insights and Cultural Differences impact your Hispanic Marketing Strategy